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Arkansas Dept. of Parks, Heritage and Tourism has issued an $850K RFP to develop a marketing communications program to promote its natural, artistic, cultural and historic resources.
The Division of Arkansas Heritage wants a partner to increase its visibility; design, host and maintain various websites; handle social media activity; and bolster attendance at cultural events throughout The Natural State.
DAH is looking to drive home the message that its offerings, such as the Old State House Museum, Delta Cultural Center, Historic Arkansas Museum and Mosaic Templars Cultural Center, are “good value, educational and family-friendly establishments,” according to the RFP.
The selected firm will have experience in handling public information, educational and awareness campaigns.
It will possess the ability to “achieve the greatest overall impact for promoting and communicating the mission and messages of DAH with the most economic use of budgetary funds.”
DAH plans to award a one-year contract. The pact may be renewed for up to six additional one-year periods.
Proposals are due March 11 at 2 p.m. Responses go to:
Office of State Procurement
501 Woodlane St., Ste. 220
Little Rock, Arkansas 72201-1023
The outer envelope must include solicitation number SP-21-0055, date & time of proposal deadline and the submitting firm’s name and return address.
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