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The Ohio Dept. of Job and Family Services wants a PR partner to change its “welfare agency” image to that of being a dynamic and successful “opportunity agency.”
According to the RFP, since the beginning of the COVID-19 pandemic, ODJFA “has been associated with unemployment, the lack of a job, instead of opportunity, having a job.”
It wants Ohioans to think of the many ways that they can get a new job by taking advantage of the workforce development assets that exist under ODJFS’ roof.
The selected PR firm will change ODJFS’ image as a “public assistance agency” by developing a “strategic, creative and passionate” paid and earned media campaign in the Buckeye State’s 88 counties.
Responses are due March 16. They must be submitted electronically at https://filedrop.cloudfs.ohio.gov/.
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