South Padre Island Floats $1.8M RFP for All-Season Travelers

South Padre Island, a hotbed among college student spring breakers, is floating an RFP to accelerate its growth as a year-round travel destination.

The $1.8M RFP covers PR/media relations, creative services, media buy & digital placement and meetings.

Interested firms may pitch the entire package or bid on various parts of it.

Targeted audiences include “singles/couples mid-lifers" (age 25-35 with $75K household incomes); “empty nesters/active adults” (55+, $100K HHI); “winter Texans/retirees" (65+, $75K HHI) and families (30-54, $100K HHI).

The South Padre Island Convention & Visitors Bureau is primarily focusing outreach on Texas cities (Houston, Dallas/Fort Worth, Austin, San Antonio, Laredo and Rio Grande City).

It also wants to expand outreach “flight origination markets” in the upper midwest, as well as Denver, New York, Chicago, Seattle, Portland and Kansas City/St. Louis.

Proposals are due April 15. They should be sent via FedEx, UPS, DHL to:

South Padre Island Convention & Visitors Bureau
4601 Padre Boulevard
South Padre Island, TX 78597

Download RFP (PDF).