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Stamford is looking for a firm to develop an integrated marketing communications program and handle social media outreach to promote positive COVID-19 mitigation behaviors among communities of color.
Interested firms must demonstrate “cultural competence by exhibiting behaviors, skills, attitudes, awareness, acceptance, and respect for differences among people,” according to the RFP.
The selected firm will identify “trusted voices for communities of color” and the barriers to COVID-19 vaccination uptake. It will iron out strategies to promote vaccinations and reduce vaccine hesitancy.
The PR partner will work with Connecticut’s Dept. of Public Health and agencies to ensure consistent messaging and provide input of multilingual content for flyers, posters and banners.
Stamford plans to issue an 18-month contract for the COVID-19 educational push.
Responses to the RFP are due April 15. They go to: https://stamfordct.procureware.com.
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