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The Cayman Islands is seeking a PR firm to create and handle a communications campaign surrounding the rollout of a national eID card and a suite of new digital services.
The eID card will be available to Caymanians and permanent residents but is not mandatory.
It will contain a photo and electronic functions to facilitate secure authentication of identity and a qualified electronic signature, according to the RFP.
The eID card will connect with private sector systems and the Cayman Islands’ population register database of basic information about citizens and permanent residents.
The Ministry of Commerce, Planning and Infrastructure, which issued the RFP, wants a firm “to provide a go-to-market strategy for a suite of products to be launched, branding, PR, social media management, promotion and advertising from June 2021 to June 2022.”
The firm will handle press releases, media advisories, events, stakeholder partnerships, content for the e-government microsite and associated social media channels.
It will respond to inaccurate media reports and editorials and provide damage control to misinformation about the eID card project.
Proposals are due April 21 at https://cayman.bonfirehub.com/opportunities.
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