The town of Middleburg, Virginia, is seeking proposals from agencies that can create and execute a comprehensive strategy focused on utilizing social media platforms for marketing, visitor outreach and public education.

Middleburg

The Loudoun County town, which is located an hour west of Washington D.C. and is known as the “nation’s horse and hunt capital” for its foxhunting, steeplechases and large estates, is looking for an agency that can manage its various social media assets and develop a social media marketing strategy that promotes Middleburg and attracts visitors.

Scope of the work includes: developing a social media strategy that promotes the Middleburg community; increasing the town’s digital presence, reach and impact; co-managing Middleburg’s existing Facebook, Twitter, Instagram and YouTube pages and posting regular content on those channels; providing paid performance metrics on such campaigns; monitoring work; and recommending paid media strategies on social platforms.

Middleburg wants an agency that can develop a campaign strategy lasting no less than 24 months.

Proposals are due by 4:00 p.m. (EST) on Friday, April 30. They can be delivered in person or via courier (UPS, FedEx, etc.) to:

Danny Davis Danny Davis
Town of Middleburg Town of Middleburg
10 West Marshall St. P.O. Box 187
Middleburg, VA 20117

Proposals can also be sent via USPS to:

Danny Davis
Town of Middleburg
P.O. Box 187
Middleburg, VA 20118

All bidding agencies should mail/deliver one original version of their proposals and should additionally submit an electronic version of their proposals to [email protected].

Questions should be directed to Middleburg town manager Danny Davis, [email protected], by Friday, April 16.

Download the RFP (PDF).