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Washington wants to book a firm to handle marketing communications for its My School DC application and lottery program for public charter schools.
The PR push will be for the 2022-2023 school year, which kicks off Dec. 11 with the EdFest annual public school fair.
DC wants to promote the lottery through media outreach and grassroots strategies aimed at families, businesses and nonprofits.
The desired partner “must have experience planning, managing and executing local ‘call to action’ advertising and grassroots campaigns in DC that focus on reaching language minority families (specifically speaking Spanish, Amharic, French, Chinese and Vietnamese) that are living in at-risk wards” of the city.
Proposals are due April 29 at DC’s e-sourcing site, https://ocp.dc.gov
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