The City of Portsmouth, Virginia is requesting proposals from full-service marketing and public relations agencies.

Portsmouth

The historic seaport city, which sits on the Elizabeth River across from the city of Norfolk, is seeking an agency that can create a comprehensive marketing plan and strategy to promote the city as an ideal place to live, work and play, as well as influence current households and businesses to remain in the area.

Scope of the work includes: creating an annual strategic marketing and messaging plan for the city; developing a media and public relations plan; promoting the city through branding and creative design work; marketing research and data analysis; website design; providing a quarterly advertising plan (for TV, billboards, magazines, radio, newspapers, social media and streaming services); and participating in regularly scheduled meetings.

Terms of the contract run for two years (beginning August 1) with the option to renew for up to three one-year extensions.

Proposals are due by 2 p.m. (EST) on May 11 and should be mailed or delivered to:

The City of Portsmouth Virginia
Attn: Purchasing Department
801 Crawford St, 5th Floor
Portsmouth, VA 23704

All bidding agencies should include one original and four copies of their proposals, as well as an electronic copy on a flash drive or DVD. Proposals must be returned in an envelop labeled with the company name,  proposal number (P265-21-MA) and RFP closing date (5/11/21).

Questions should be directed to purchasing officer Michael Ammons, [email protected].

Download the RFP (PDF).