Kentucky Wildlands

Eastern Kentucky PRIDE, which was formed in 1997 to improve water quality in the 42-county region, wants a PR firm to promote "The Kentucky Wildlands" branding initiative.

PRIDE wants to evolve its mission from cleaning up solid waste program and advancing environmental education to spurring economic development through tourism.

Its PR partner will "tell a positive story of our region and showcase the vast natural beauty, adventure and cultural opportunities in The Kentucky Wildlands," according to the RFP.

PRIDE understands the journey to become "one of America's next great outdoor destinations" will be a marathon process.

It hopes that in five to 10 years, there will be "national stories that talk about once again, eastern Kentucky’s economy is emerging from its natural resources. Only this time it is not from coal, it is a result of tourism."

PRIDE expects to issue a contract running from a year to 18 months.

Proposals are due May 3. They go to:

Tammie Nazario
President/CEO
Eastern Kentucky PRIDE, Inc.
The Center for Rural Development
2292 South Highway 27, Suite 230
Somerset, KY 42501

Download RFP (PDF).