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The SeriousFun Children’s Network, a community of 30 independent camps that serves kids with serious illnesses and their families free of charge, is looking for a PR firm to boost its profile among media, prospective partners and general public.
The late actor Paul Newman, who founded The Hole in the Wall Gang Camp, helped launch the SFCN.
The Norwalk, CT-based operation has become the leader in medical specialty camps—each with different names/brands—helping more than 1.4M children from 50-plus countries since 2012.
The PR firm will help SFCN break through its “nice to have” perception but not a real necessity to support and enrich the lives of children living with serious illnesses, according to the RFP.
That ‘nice to have’ attitude has made it “difficult to impress upon media outlets, producers, editors, journalists, bloggers and influencers the incredible impact of the SFCN experience.”
The PR firm will get involved in storytelling/content development, media outreach, partnerships, social media, thought leadership and support of a virtual event.
SFCN envisions a campaign from July 15 to year-end, though PR success could lead to a longer engagement.
The project is budgeted at $20K, not including a supplement outlay to support the virtual event planned for September.
SFCN chief marketing officer Tara Fisher wants responses by May 15. She is at [email protected].
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