UFC

The University of Central Florida is looking for an agency that can provide digital marketing strategy and advertising services.

The Orange County, Fla.-based public research university has issued an Invitation to Negotiate with firms that can provide marketing strategies and services—such as social media, pay-per-click digital advertising campaigns, search engine marketing, display/programmatic advertising and native advertising—for multiple university-wide initiatives campaigns in an effort to increase brand awareness and reach, promote the university’s reputation, boost online traffic and drive revenues.

Scope of the services includes digital marketing strategy and plan development; digital media strategy and brand awareness development and implementation; pay-per-click marketing strategy development and implementation; testing, tracking, analysis and optimization of campaigns; and providing direction and recommendations for creative assets (copy, display ads and landing pages).

The contract resulting from this ITN will commence in August, 2021 and conclude on June 30, 2024, with the option to renew for an addition term not to exceed five years.

Proposals are due by 3 p.m. (EST) on June 10 should be uploaded via UCF’s Bonfire Web Portal.

Questions should be directed to Gina Bazile in UCF’s Procurement Services Department, [email protected], by 5 p.m. (EST) on May 20.

Download the ITN (PDF).