Florida

Florida’s Sports Coast wants to hire a PR firm to position it as an attractive, outdoor family destination in the state, national and international media.  

FSC, which is Pasco Country’s destination marketing organization, considers PR essential to its economic future and vitality. “The right partner will produce ideas that will help build passionate ambassadors around the destination and help people from all over the world believe there is no other destination experience like ours,” according to the RFP.  

The Sports Coast wants to be known as the place where people vacation like champions. 

“FSC offers thrill-seekers and active travelers a diverse playground of bucket-list attractions and vibrant natural resources that evoke adrenaline-driven vacations and inspire leisure activities,” says the RFP. “Our state-of-the-art sports venues offer athletes the perfect home field advantage to tackle the next tournament or championship.” 

The RFP lists a range of sports activities, including beach & indoor volleyball, basketball, cheer, lacrosse, ice hockey, tennis, golf, pickleball, soccer, skeet and trap shooting. 

Available leisure experiences are skydiving, aerial obstacle course, wakeboarding, hot air balloon rides, breweries, hiking/biking, kayak/canoeing, birding/wildlife, shopping, fishing/scalloping, Anclote Key, state park exploration and Florida’s first snow park, SnowCat Ridge. 

The PR partner will handle integrated partnerships, “un-conventional” promotions, brand engagement and storytelling. 

It is expected to grow FSC’s share-of-voice within national and regional media and among social influencers to set it apart from competitors. 

The selected firm will have an office in the Tampa Bay media market and be active in the Sunshine State’s travel and tourism sector. 

FSC will issue a contract that runs through September 2022 with an option to renew for three additional one-year periods. 

Responses are due June 1. They go to:  

Pasco County Purchasing Department
7536 State Street
New Port Richey, Florida 34654. 

Download RFP (PDF).