The New York State Department of Agriculture and Markets, the government agency that promotes agriculture and food in the Empire State, is seeking proposals from firms that can provide marketing services on behalf of the department’s Apple Marketing Order, the program that represents New York's apple-growing industry.
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The AMO needs a firm that can identify emerging market opportunities, implement marketing strategies and develop promotional initiatives to increase the sale and consumption of New York apples.
Agencies interested in submitting proposals must first submit a Letter of Interest to the AMO Advisory Board that outlines proposed strategies, details the firm’s qualifications, describes the project's expected outcomes (s) and anticipated benefits, and proposes a budget to accomplish these activities.
Letters of Interest are due by June 17 and should be sent via email to [email protected] with the words “Apple Marketing Order” in the subject line and the Letter of Interest attached.
Questions should be directed to William Shattuck, manager of the New York State Department of Agriculture and Markets’ Agricultural Producers Security Program, [email protected] or 518/485-7306.
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