Battle Creek

Battle Creek, the breakfast capital of the world, wants to hire a PR firm to generate awareness of the danger posed by lead poisoning and to promote testing of children up to six years old.  

The Dept. of Housing and Urban Development awarded the Michigan city a $3.4M grant over 42 months (beginning Jan. 4, 2021) to create a lead hazard remediation and control program.

The RFP is for developing a lead awareness marketing push to support the outcomes of the program.

The PR effort will feature messages in direct mailing, public service announcements, advertising and social media marketing. The firm will attend health fairs and participate in lead awareness activities in October aligned with Lead Poisoning Prevention Week.

The communications goal is to create broad public understanding of the risks of lead for children under age six living in older homes, especially when the family is doing home renovations. 

The public awareness campaign will encourage more families to seek blood testing for their children and be more willing to receive a home visit from a nurse practitioner if a child tests positive for lead blood poisoning.

Proposals are due June 4. They must be submitted to Battle Creek's portal. 

Download RFP (PDF).