West Fargo

West Fargo, which bills itself as the “City on the Grow” due to doubling its population from 2000 to 2020, wants proposals for a new brand identity and implementation strategy. 

The North Dakota city is projecting only a ten percent growth rate over the next 20 years. Hence, its brand “needs to be updated to properly represent the identity of the community,” according to its RFQ. 

The PR firm also will “standardize” the brand for those living in the older and newer sections of the city. 

People living in the northern and original part of the city view it as a small town with close connections and established leaders. That view stands in sharp contrast with residents of the southern part of West Fargo, which is more of a suburb or bedroom community. 

West Fargo wants a communications partner with public engagement, market research, long-term brand management and creative design savvy. 

Melissa Richard, West Fargo’s communications director, wants to receive proposals by June 21. 

She’s at: 

Attn: Melissa Richard
City of West Fargo
800 Fourth Ave. E. Suite #1
West Fargo, ND 58078 

Read the RFQ (PDF).