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Prince Albert, which is located in the heartland of Saskatchewan, is looking to hire a firm to devise a “positive storytelling strategy" to help overcome its reputation of being a lousy place to live.
The perception of Prince Albert, according to its RFP, is that it is “a community that suffers from crime, poverty, addiction and a deteriorating downtown core.”
That view “has an impact on economic development by hampering efforts to attract skilled labor, people and business.”
While the city admits that it faces challenges, it believes a positive storytelling push can create more favorable attitudes and opinions about it on a local, provincial and national level.
Prince Albert has an engaged and growing arts and cultural community and committed and passionate sports organizations and volunteers.
Located minutes from Saskatchewan’s lake country and boreal forest, Prince Albert residents are a short drive away from recreational options including camping, fishing, hunting, snowmobiling, cross-country skiing and hiking trails.
Prince Albert is confident that a multi-media campaign that leverages social media as its core component can raise its profile as an attractive place to live, raise a family and do business.
The storytelling budget is $50K. Responses to the RFP are due June 23.
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