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Bowie, a Maryland city of about 60K people, wants to hire a firm to develop a unifying brand strategy to guide its outreach and communications.
Located in Prince George’s County, Bowie is convenient to Washington, Baltimore and Annapolis.
The city's population is 53.2 percent Black, 34.5 percent White, 7.2 percent Hispanic and 5.1 Asian-American. Nearly half (48.2 percent) of Bowie’s residents have a bachelor’s degree.
Median household income is $113K and the value of a single-family home is $338K.
The city wants proposals from firms with substantial experience in marketing research, message development and branding, according to its RFP.
Responses are due June 30.
Send a PDF of the proposal to Robin Jones at [email protected] with “Proposal: Branding Initiative RFP” as the subject line.
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