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The US Soybean Export Council is looking for a firm to promote the use of America’s soy products in Columbia, Mexico, Guatemala, Dominican Republic and Costa Rica.
The firm will pitch soy for human consumption, aquaculture, animal feeds and best feeding practices, according to the RFP.
It will also boost awareness of the “Sustainable US Soy” brand and logo within the targeted markets.
“Sustainability is a key point of differentiation for US Soy, and it is a growing topic of interest for customers in the Americas,” says the RFP.
The Council envisions a broad-based communications effort aimed at the general public, using mass media outlets and social media, as well as point-of-sale printed or electronic materials for customers.
The desired firm must have experience promoting sustainable agriculture, knowledge of the targeted media markets and the ability to coordinate with media outlets to conduct the campaign.
Responses are due July 9. Responses go to Oswaldo Almeida, Americas Project Manager at [email protected].
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