St Kitts

St. Kitts is looking for a PR firm to promote the Caribbean island in the US as a prime warm-weather destination as it rebuilds its tourism business that was walloped by COVID-19.

Prior to shutting down tourism in March 2020 due to COVID-19, St. Kitts attracted travelers from 24-64 (median age of 48) with a household income of about $100K.

They were tempted by the island’s beaches, secluded bays/coves, range of water sports, golf, hiking trails, shopping and catamaran tours to Nevis, sister island of St. Kitts.

The St. Kitts Tourism Authority plans to hire a firm to support US visitation from current gateways and feeder markets, conduct media outreach, handle social media, arrange “fam” trips, and manage any potential crisis.

The selected firm will have extensive experience with the travel media and the ability to conceptualize and deliver programs to inform influence opinion formers with global tourism marketing, according to the RFP.

It also will not work with a St. Kitts tourism competitor (e.g., Anguilla, Antigua, Nevis and St. Lucia).

Proposals are due Aug. 6. Send them to Annie Sinzinger @[email protected] 

Read the RFP (PDF).