High Tide Inc.

High Tide Inc., an Alberta, Canada-based retail cannabis corporation, is seeking proposals from U.S.-based public or investor relations firms that can develop and execute a communications strategy that will boost the company’s profile in the U.S.

With a current market capitalization of just under $400 million, High Tide is currently the most profitable Canadian retailer of recreational cannabis. The Calgary-based company, which was founded in 2009 and focuses on the manufacture and distribution of cannabis accessories to wholesale and retail clients, in June became the first major publicly traded cannabis retailer to list on the Nasdaq.

High Tide is looking for an agency partner that can enhance the company’s corporate profile among both U.S. institutional and retail investor audiences through senior executive appearances or earned media impressions in mainstream business outlets as well as thought leadership profiles through U.S.-based speaking opportunities and opinion pieces targeting investor audiences.

Scope of work includes developing a strategic communications plan and corporate strategy (including a social media, thought leadership and media relations strategy) to boost High Tide’s corporate profile with investor audiences; and providing ongoing U.S. media relations and social media support around major company press releases and executive thought leadership opportunities.

Terms of the work call for a 12-month engagement period, with both parties retaining the option to terminate work provided 60 days of notice.

Proposals are due by 5 p.m. (EST) on Friday, July 30 and should be emailed to [email protected].

All agencies interested in submitting a proposal for this bid must first confirm their intent to Senior Vice President for Corporate and Public Affairs Omar Khan, [email protected], by 5 p.m. (EST) on Friday July 16. All questions should also be directed to [email protected].

Download the RFP (PDF).