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Hawaii seeks a firm to run a voter education program aimed at accomplishing its mission of providing secure, accessible and convenient election services to all citizens statewide.
In 2019, Hawaii became a vote-by-mail state.
The desired firm will develop, brand and manage an integrated program that includes PR, marketing, advertising and media buying.
The Office of Elections also sees a significant role for “guerilla marketing” as part of the overall campaign.
Messaging and theme development will focus on voter registration, voting by mail and ballot arrival and ballot return and same-day registration.
The selected firm will handle in-person and virtual events and outreach to targeted audiences (senior citizens, high school students, people with disabilities, military members and homeless individuals).
Hawaii has budgeted $200K for the effort, which will run through 2022.
It may extend the term of the pact for up to six additional 24-month periods.
Responses are due July 30. The proposal, which must be marked “Original," and a USB-drive copy go to:
Ms. Aulii Tenn
RFP-22-001-SW
802 Lehua Avenue
Pearl City, Hawaii 96782
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