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The South Dakota Dept. of Labor is seeking a firm(s) to handle $550K worth of PR, marketing, branding and advertising services targeted at “strategically selected markets and audiences” in the Mount Rushmore State.
The Dept.’s goal is to increase awareness of workforce training and employment services offerings.
Interested parties may bid on the entire package or individual components. They are 1) “Career Launch SD” ($100K push aimed at youth 16-24); $250K effort for business and job-seeker services; 3) “SD UpSkill” ($200K drive for adults in need of high school equivalency or post-secondary education.
Each effort contains digital marketing, traditional media outreach, research and partnership development work.
South Dakota plans to issue a 15-month contract that begins Oct. 1.
Proposals are due Aug. 30. Send the original and two copies in an envelope marked “Request for Proposal RFP #2469 to:
Dawn Dovre, Deputy Secretary
Dept. of Labor and Regulation
123 W. Missouri Ave.
Pierre, SD 57501
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