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The Adirondack North Country Association is looking for a firm to develop a marketing campaign for its just-created Center for Pandemic Response, which aims to help businesses rebound and rebuild from COVID-19.
The CPR program “provides an incredible opportunity for North Country businesses that are regrouping and rebuilding from the COVID-19 crisis,” Elizabeth Cooper, ANCA executive director, told the Adirondack Daily Enterprise.
ANCA is looking for a firm to help develop a brand identity for the CPR and promote the resources that it offers for businesses and entrepreneurs in the 11-county rural region.
The marketing plan will include audience research, strategy development, tactic identification and implementation, according to the RFP.
The marketing partner also will conduct targeted outreach to low-moderate income and BIPOC business owners.
ANCA, which is based in Saranac Lake, has budgeted up to $18K for CPR marketing activity.
Proposals are due Aug. 20. Brandy Hobson at [email protected] is the contact person. Work will kick off Sept. 8.
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