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Berkeley is looking for a firm to develop COVID-19 communications strategies and messaging to prevent the spread of the virus among the city’s most vulnerable communities.
The $300K push to increase vaccination rates is targeted at “African American/Black, Hispanic/Latinx residents, as well as those living in neighborhoods where the average household income is significantly less than the average for the city,” according to the RFP.
The effort will include engagement with key community messengers (e.g., faith leaders, educators, healthcare workers, radio personalities, local shop owners and barbers) via traditional and social media and “other creative channels.”
Proposals are due Sept. 2. They are to be emailed with “COVID-19 Public Health Messaging” and “Specification No. 21-11464-C" in the subject line to [email protected].
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