Binghamton

Binghamton University is seeking a marketing partner to develop a high-impact, high-visibility campaign to promote its goal of creating a diverse and inclusive community where everyone can experience a sense of belonging. 

According to BU’s RFP, significant anecdotal evidence suggests that it has “lost the possibility to recruit diverse faculty due to the perceived lack of cultural diversity in our surroundings.”  

That is due to faculty interviewees “not spending time in the community during their visits” and "an unawareness of BU’s diversity and inclusivity efforts.” 

BU’s communications partner will create a series of videos based on the “Work, Live and Thrive: A Tour of the Binghamton University Experience” theme to demonstrate how the school is committed to supporting the success of employees through research and professional development. 

The work will feature faculty sharing stories about what attracted and kept them in Binghamton with a link to online position announcements. 

It also will show how the on- and off-campus community offers a quality of life that resonates with employees and their families. 

Deadline to respond is Sept. 10. 

Read the RFP (PDF).