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The Town of Wasaga Beach is seeking a firm to develop a new brand that distinguishes it from other Ontario vacation spots on Lake Huron’s Georgian Bay.
Wasaga Beach is home to the world’s largest freshwater beach, which boasts a panoramic view of the Niagara Escarpment, a 1,000-mile-long-cliff that is a UNESCO World Biosphere Reserve.
Wasaga Beach, which currently uses a “Sparkle” tourism brand, wants a new identity that will build economic sustainability through “community unity, citizen pride and increased potential to attract residents, visitors, businesses and investment,” according to the RFP.
Proposals are due Sept. 13.
Interested firms must register at the Town’s electronic bidding portal at https://wasagabeach.bidsandtenders.ca.
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