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The Frederick County Health Department wants to sign up a marketing services firm to help promote the initiatives designed to promote the health and wellness of the 250K people living in that Maryland county.
The selected firm may get involved in communications projects in behavioral health (substance use/abuse, mental health), maternal/child health, infectious disease testing, and health insurance access.
It will conduct research and market analysis to provide information about target audiences and the most effective media placements to reach them.
The communications partner will “conceptualize, develop, produce, implement, and evaluate” the overall marketing strategy, according to the RFP.
The one-year contract with four one-year renewal options is valued in the $1.4M range. Work will begin on or around Dec. 1.
Proposals are due Oct. 6 at www.publicpurchase.com
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