 |
National Landing, a public-private partnership formed to promote the businesses and communities of northern Virginia, is seeking PR firm to promote it as the nation’s most dynamic urban downtown district.
The NL Business Improvement District encompasses Crystal City, Pentagon City and the Potomac Yard-Arlington neighborhoods that currently have a population of 26K, 12M sq. ft of office space, 5,500 hotel rooms and more than 450 restaurants and shops.
Amazon will join the fray when it opens its second headquarters in Crystal City in mid-2023, a $2.5B investment. It plans to hire 25K workers.
NL wants a firm to develop a clear narrative that positions it “as the region’s next great destination for premier entertainment, culture and innovation in an effort to drive excitement for future residents, visitors and businesses,” according to its RFP.
The PR partner will develop messaging; conduct media outreach to national/regional/local/trade outlets; support a thought leadership; and execute a social media influencer program.
Proposals are due by Oct. 1.
The one-year contract will cover work that begins early next month. There is an opportunity for a renewal.
Have a comment? Send it to 
No comments have been submitted for this story yet.