State of Maine

Maine wants to hire an advertising/marketing communications partner to help plot its plan to position itself as New England’s premier four-season tourism destination.

The goal is to “sustainably increase overnight visitation” by promoting the Pine Tree State in key US and domestic markets, according to the RFP.

Maine’s goal is to distribute visitation more evenly across the state throughout the year so as not to overburden communities and attractions.

Given the geographic diversity and product offerings of Maine, peak season is different in coastal vs. inland areas.

More than 16.5M people visited Maine in 2019, spending about $6.5B. The pandemic walloped tourism spending, as it fell 27 percent in 2020.

Maine plans to issue a one-year contract with two one-year renewal options.

Proposals are due Oct. 15. They must be submitted electronically to [email protected].

Read the RFP (PDF).