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Sacramento seeks a PR firm to develop a multi-media campaign to generate awareness of its Cannabis Opportunity Reinvestment and Equity program.
The city created CORE to reduce the barriers of entry into the cannabis business for people affected by the disproportionate enforcement of pot-related crimes, according to the RFP.
Participation in the CORE effort is limited to individuals who live or have lived in a low-income Sacramento household and have been arrested for a cannabis-tied crime between 1980 and 2011.
Participants receive access to cannabis-business development resources, training, mentoring, financial assistance and support services.
Though CORE is well-known in the cannabis industry, it has low recognition in the general population.
Sacramento’s desired PR firm “will address that knowledge gap through the strategic creation of branded collateral and owned, paid, and earned media that promote the program, its participants and by extension their products and businesses.”
The one-year budget is set at $150K. Sacramento retains the option to review for an additional two years at $150K per annum.
Proposals are due Oct. 18. They go to: https://www.planetbids.com/portal/portal.cfm?companyID=15300.
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