Lee’s Summit, a city of more than 100K people located 16 miles from downtown Kansas City, wants pitches from tourism PR firms to help it decide whether it would benefit from the creation of a destination marketing organization.
The city describes itself as a progressive community “that enjoys many of the attributes of a significant suburb within a major metropolitan area while still maintaining a small-town feel,” according to the RFP.
Money magazine has recognized Lee’s Summit on its “100 Best Places to Live” list four times.
Lee’s Summit has established a goal to increase the number of visitors by at least 20 percent.
In the event the city greenlights the DMO, the PR firm would develop guidance and recommendations for implementation of the organization.
It would “develop a roadmap for success that would include organizational structure, key performance indicators, governance models, sustainability, opportunities and funding/budget.”
The strategy would identify and engage key public and private stakeholders to ensure inclusive tourism growth, providing benefits for local businesses, residents and the community.
Proposals are due Oct 15 at https://www.publicpurchase.com.