NY Wine

The New York Wine & Grape Foundation, a private, non-profit organization that promotes the image of grapes and wines from the Empire State, is seeking proposals from marketing agencies.

NYWGF is currently developing a third-party certification for sustainably-grown grapes and wine, and is seeking an agency that can devise a marketing plan for that program. NYWGF wants a marketing plan that addresses the needs of grape growers and farm wineries as well as the preferences of Millennial consumers who drive the premium for certified sustainable wines. Additional work required includes conducting market research focusing on Millennial wine consumers and the sustainable grape commodity market, creating a certification program positioning statement and strategy and promotional campaign playbook and designing a certification logo style guide.

NYWGF anticipates the project to be completed by June 30, 2022. Budget for the work is $50,000.

Proposals are due by 5:00 p.m. on Monday, November 8 and should be sent via email to sustainability program manager Whitney Beaman, [email protected].

Questions should be directed to [email protected] before 5:00 p.m. on Monday, November 1.

Download the RFP (PDF).