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The California African American Museum is looking for a partner to oversee its marketing and communications strategies and practices.
Formally opened in 1981, CAAM features a collection of more than 4K art objects. It is the first African American museum of art, history and culture fully supported by a state.
CAAM moved to its 44K-sq.-ft. permanent home in Exposition Park, which is south of downtown Los Angeles, and is located near the California Science Center, Natural History Museum, and the proposed Lucas Museum of Narrative Art.
The museum wants a firm to work with its staff on media relations, social media, direct mail, newsletter, marketing partnership, stakeholder outreach and advertising activities.
The desired partner will stay up-to-date and open communications to peer institutions on best practices, both on a day-to-day and emergency basis, according to the RFP. It will devote 36 hours per month to assignments determined by CAAM.
CAAM will issue a contract to run from Jan. 1 through 2023.
Proposals are due Nov. 16 and go to Joycelyn Caparas at [email protected].
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