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The New York State Insurance Fund plans to hire multiple firms to handle its marketing communications efforts.
Established in 1914, NYSIF’s mission is to guarantee the availability of workers’ compensation insurance at the lowest cost to employers and to provide timely medical payments to injured workers while maintaining a fund solvency.
It has $20B in assets and chels up more than $2B in annual premiums.
The RFP work covers improving NYSIF’s market perception, new business acquisition and retention campaigns, improving digital communications, increasing online service usage, creating website content, launching new products and media buying, according to the RFP.
Proposals are due Nov. 22 at [email protected] with “Formal Proposal--Bid #2021-36-ADM” in subject line, or by mail to:
NYSIF-Procurement Unit
Bid #2021-36-ADM
PO Box 66699
Albany, NY 12206
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