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The State of Wyoming is seeking proposals from agencies that can provide tourism public and media relations services.
The Wyoming Department of Tourism is looking for an agency that can develop and implement media, public relations and influencer programs that boost travel to and within the Equality State while differentiating Wyoming from other mountain west states.
Scope of the work includes creating attention-grabbing PR campaigns that support visitation throughout the state of Wyoming; devising an annual regional, national and international media exposure and outreach strategy to consumer and industry outlets; amplifying share of voice through social content and influencer marketing; creating and implementing a strategy to increase visitor interest to lesser-known Wyoming locales while encouraging responsible travel to Wyoming’s highly visited points of interest; collaborating and support initiatives and programs to celebrate Yellowstone National Park’s 150th anniversary; providing strategic input for Wyoming’s editorial and social team to create key messaging, storylines and other content opportunities for the Tourism Department’s owned channels and media relations; creating and supporting the Department’s crisis communication plans; and supporting the Department’s corporate communication strategy.
Bids are due by 2:00 p.m. (MT) on December 8 and must be submitted through the Public Purchase online bidding system.
Questions are due by 2:00 p.m. (MT) on November 19 and should also be submitted through the Public Purchase portal.
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