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Rhode Island is seeking a firm(s) to handle PR, advertising and social media to bolster its $4.9 billion tourism sector.
More than 21.6M people visited The Ocean State in 2020, supporting 66,402 jobs and providing $1.3B in tax revenues.
The Rhode Island Commerce Corp. needs PR to handle strategic planning, partnership opportunities, activate media events and programs, create and distribute content, and assist with other duties on an as-needed basis.
The firm will “provide ongoing media relations support, representing Rhode Island’s unique story and targeted media opportunities; align partner priorities to provide direct referrals to regional marketing organizations; maintain strong relationships with a diversity of U.S. media across multiple channels in the tourism, lifestyle and other relevant sectors; and organize familiarization trips,” according to the RFP.
The state’s target audience includes prospective and previous visitors, residents, transportation partners, tour operators, travel agents and industry partners.
Rhode Island plans to issue a two-year contract with an option for an additional three years.
Proposals are due Nov. 29. Send an electronic (PDF) version and ten printed copies to:
Rhode Island Commerce Corporation
Attention: Tourism Public Relations and Advertising Agency RFP
315 Iron Horse Way, Suite 101
Providence, RI 02908
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