Pasadena seeks a firm to create a communications program to build awareness of the water supply issues that impact the California city of 150K people and help it reach the goals of its comprehensive water systems and resources plan.

The “Water is Climate” PR push will highlight the “connection of water to climate change, and motivate customers to reduce their carbon footprint through water conservation, efficiency, reuse, rainwater and stormwater capture,” according to the RFP.

The document notes that “higher temperature and more extreme, less predictable, weather conditions are projected to affect availability and distribution of rainfall, snowmelt, river flows and groundwater and further deteriorate water quality.”

The City believes an integrated water plan will help decelerate climate change, protect it from extremes and adapt to the unavoidable at the same time.

The selected firm will develop English and Spanish messaging to enhance drought awareness, as well as build community engagement and support for water construction projects. Pasadena plans to issue a four-year contract. 

Proposals are due Dec. 6 at the Planet Bids portal.

Read the RFP (PDF).