The Tulare County Association of Governments has floated a branding and communications RFP for its new consolidated regional transit operator to serve the California county of about 500K people.

The firm will forge an identity for the Tulare County Regional Transit Agency and position it as a dynamic, adaptable system that is responsive to community needs.

TCRTA wants to be known as a system that “supports the area’s economic vitality, tourism, and travel via public transit; enhances the integration and connectivity of the several agency transit systems; and increases accessibility and mobility of the transit system,” according to the RFP.

It also is looking for a community engagement and outreach strategy that “enhances interactive community engagement with a county-wide audience; promotes a communications feedback loop between TCRTA staff and local communities; and encourages participation in populations with historically low ridership.” 

The firm will design measurable, realistic and time-bound marketing goals that TCRTA can achieve over the next three to five years.

Interested firms may bid on either the branding or community engagement work or both projects. They are worth $75K and $100K, respectively.

Responses are due Dec. 15. They go to Richard Tree at [email protected]

Read the RFP (PDF).