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Appleton Airport wants to hire a firm(s) to handle PR, advertising and digital services to help make its brand “top of mind” to people living in Wisconsin’s Fox Valley.
The region runs from Oshkosh north to Appleton and includes cities such as Kaukauna, Neenah and Menasha.
Served by Delta, United Allegiant and American, AA registered more than 750K passengers in 2019. It offers 18-24 flights daily to 14 domestic hubs and destinations.
The Airport is looking for PR support “to create clear, expert and effective communications that are in sync with our brand,” according to the RFP. It does not require brand positioning work.
Messaging will “promote the value of flying from Appleton and the benefits to local business, to the community and the individual.”
AA’s partner may also be required to provide information about current service, expansion of routes and the recruitment of new airlines.
The Airport has spent around $300K for media in 2021. Public relations outlays topped the $25K mark.
Responses to the RFP are due Dec. 14. They go to [email protected].
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