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The Kent County Health Dept. wants a firm to develop and implement a public awareness campaign to educate people about the dangers of driving under the influence of alcohol, marijuana and prescription opioids.
It acknowledges that the dangers of drinking and driving are well documented, but less has been said about how the use of prescription opioids or marijuana affects one's ability to drive.
According to a study by the University of Michigan's Addiction Center, 51 percent of medical marijuana users said they drove while a "little high," and 21 percent reported driving while "very high."
KCHD identifies priority target audiences for its public awareness campaign as 1) young adults aged between 18 and 24; 2) individuals with less than a high school education; 3) people earning between $20K and $35K, and 4) all men who report the highest use of marijuana in the County.
The campaign will respect the fact that marijuana, alcohol and prescription opioids are legal in The Wolverine State.
Budget is set at $40K.
The Health Dept notes that "it will be difficult to conduct an extensive campaign this fiscal year due to the limited amount of funding available," according to the RFP.
It considers the public awareness campaign, which should be completed by September, as a "soft launch."
Experience in the topic of substance use disorder is preferred but not required.
Proposals are due Dec. 22. They go to the Kent County Purchasing Division.
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