The Battery Park City Authority, the non-profit that manages and oversees the financing, development, maintenance and operations of Battery Park City in Manhattan’s southernmost tip is seeking proposals from public relations firms.
BPCA is looking for an agency that can assist the organization with ongoing communications support and strategic guidance as well as media relations services in an effort to boost engagement among key stakeholders (which includes area condo and building owners, elected officials, community boards and other downtown residents).
Scope of work includes providing media relations services by generating news releases and pitching concepts for use in attracting media coverage of BPCA and its leadership; developing strategies for print, digital and broadcast media; drafting, reviewing and distributing written statements such as op-eds, fact sheets and talking points; securing media coverage for key events and speaking engagements for BPCA leadership; providing guidance on strategy and content for the BPCA’s social media presence; and assist with issues management and/or crisis communications if needed.
The anticipated term of the contract resulting from this RFP will be three years, with an option to renew for up to an additional two years.
Proposals are due by 3:00 p.m. (EST) on January 12, 2022. Technical proposals should be emailed to [email protected] with the subject line “Proposal Enclosed—PUBLIC RELATIONS SERVICES.” Bidding agencies must separately email their cost proposals [email protected].
A pre-proposal meeting will be held via AV conference on December 15. Firms interested in attending should RSVP [email protected] by December 14.
All questions should be submitted via email to assistant contracting officer Emily Birdseye, [email protected].