 |
The northwest region of Ireland is seeking a marketing campaign to bolster tourism from the US, UK and Germany to the counties of Donegal, Sligo and Mayo.
The COVID-19 and the uncertainties related to Brexit have delivered a blow to tourism to northwest Ireland.
The region also suffers as Ireland’s tourism market is weighted in favor of the east and southwest.
Pre-pandemic, Sligo, Donegal and Mayo attracted six percent of the visitors to the Emerald Isle, while its southern counterparts along the Wild Atlantic Way (Galway, Clare and Limerick counties) lured 20 percent of travelers.
Northwest Ireland is heavily dependent on tourism as a key driver of economic development and job creation. Prior to COVID, one in ten people living in the northwest worked in the tourism sector.
The region plans to issue a two-year contract targeted at “great escapers, adventurers, culturally curious and diaspora,” according to the RFP.
It has budgeted the push at $700K
Proposals are due Jan. 31 at www.etenders.gov.ie.
Have a comment? Send it to 
No comments have been submitted for this story yet.