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The California Department of Transportation is seeking a partner to run a communications program for its $1.1B Clean California push.
The program will expand efforts to remove trash from state thoroughfares and work with local groups to fund beautification and litter abatement projects.
Caltrans, which spends $60M to remove litter from highways, plans to fund a three-year multifaceted public outreach initiative statewide to educate people about the Clean California effort and to change their behavior.
Its desired firm will “create a deep, widespread, quantifiable and sustainable cultural shift in public attitudes by engendering community pride and enthusiastic, effective civic action based on a shared understanding that will empower California to successfully address the interrelated economic, environmental, aesthetic, and public health programs caused by trash, littering and illegal dumping,” according to the RFP.
The goal of the Clean California campaign is to forge a shared responsibility for the cleanliness of roadways through litter prevention education that focuses on properly throwing away trash and the impact that littering has on natural resources, waterways, public safety and health.
Proposals are due Feb. 3. They go to:
Department of Transportation
Division of Procurement and Contracts
Attention: Laurie Noble
1727 30th Street, MS 65
Sacramento, CA 95816-7006
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