San Francisco Int'l Airport

San Francisco International Airport wants proposals to guide the implementation of its marketing communications plan.

The effort should integrate traditional, digital and social media components, as well as providing content in multiple languages.

The firm will help SFO identify new partner opportunities with airlines and leverage existing ties to gain greater visibility in the Bay Area and elsewhere in the US.

It will promote new airline routes, capacity increases, operational changes and new service offerings.

SFO also wants its partner to support positioning, brand management, internal communications, merchandising, events, contests, videos and messaging.

The Airport will award a three-year contract. It retains two options to extend for two additional years each.

Proposals are due Feb. 17.

Read the RFP (PDF).