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The World Health Organization is looking for a partner to help it raise public awareness about the impact that tobacco farming, production, distribution, use and waste has on the environment.
By stressing the environmental consequences of tobacco, WHO wants to move smoking from being just a human health risk to a threat to human development as a whole.
It also wants to give smokers another reason to kick the habit.
The health organization’s partner will conduct a literature review of tobacco’s impact on or due to water depletion, heavy use of fertilizers/pesticides/growth regulators; deforestation; air pollution, and release of greenhouse gas emissions.
It will determine the financial/health/social gains from shifting from tobacco growing to alternative livelihoods.
WHO also wants to expose tobacco industry tactics and efforts to “greenwash” its reputation and products by marketing themselves as environmentally friendly.
The selected firm will deliver a “final package of key messages based on calculations of environmental gains from quitting tobacco or effective implementation of tobacco control measures.”
That package will form the core messaging of WHO’s “World No Tobacco Day 2022,” which is slated for May 31.
Interested firms must inform WHO at [email protected] of their intention to bid on the campaign by Feb. 9.
Proposals are due Feb. 21.
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