faifax

Northern Virginia’s city of Fairfax, a frequent pass-through destination for travelers en route to the Washington, D.C., metro area, is requesting proposals from marketing and communications firms.

The city has released an RFP for a marketing agency as part of a larger effort to upgrade its Old Lee Highway, a historic corridor that's also one of the main arteries within the city. That highway is currently undergoing a preliminary design phase as part of a multimodal improvements project to improve its look, feel and function.

Fairfax wants an agency that can develop a “context-sensitive, relevant story” for the highway as well as deliver a plan, including specific materials (such as signage efforts and other specifications), regarding how to tell that story along the highway itself. Those marketing materials may also be used elsewhere around the city as well.

Terms of the contract call for the work to be completed by June 30, 2022.

Proposals are due by 4:00 p.m. (EST) on February 18. All bids must be submitted electronically using the Commonwealth’s online, electronic procurement system, www.eVA.virginia.gov (RFP# 22063 VBO 105).

Questions should be directed to [email protected] by 5 p.m. on February 10.

Download the RFP (PDF).