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North Carolina’s Crystal Coast wants to book a PR firm to promote the 85-mile stretch of beaches as a premier overnight destination with an emphasis on the shoulder- and off-season periods.
Also known as the Southern Outer Banks, the region features towns such as Atlantic Beach, Beaufort, Emerald Isle and Morehead City.
The selected firm will handle media relations, content creation, FAM trips, events and partnerships.
It will integrate PR with the Crystal Coast Tourism Authority’s advertising partners, recommend trade show participation and have a background in building and managing highly recognized brands.
Interested parties must contact Rita LeClair ([email protected]) by March 10 to register to pitch the account and receive a more complete RFP.
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