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The Minnesota Dept. of Human Services wants proposals for a communications and outreach campaign to raise community awareness of its Family, Friend and Neighbor childcare provider program and the impact that it has on early development and education landscapes.
The effort will publicize available local resources to support FFN providers to encourage Minnesotans to register to become legal, non-licensed childcare providers (LNLs).
“FFN providers are a frequent choice of care for parents with infants and toddlers, parents in diverse cultural and ethnic communities, and parents working non-standard hour jobs,” according to the RFP.
The state has a long history of supporting FFN providers. The COVID-19 pandemic has stressed Minnesota’s early care and education infrastructure, putting a greater focus on the role FFNs play to support families and children’s development.
The selected partner will work with the Health Dept. and other partners to develop a central communications hub to serve as a source of information for FFN/LNL providers.
It will produce flyers, PSAs, social media content, TV/radio ads aimed at various cultural rural communities to communicate the various opportunities available for caregivers.
Minnesota plans to issue a contract for 17 months beginning May 1. It may extend the pact for up to five years.
Proposals are due March 21. Bidders must register at https://www.mmb.state.mn.us/vendorresources.
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