Fiji

Fiji is eager to welcome visitors after 20 months of shutdown due to COVID-19 and is looking for communications partners to help restore its tourism sector beyond the pre-pandemic 2019 levels.

The Pacific island opened its border on Dec. 1 to fully vaccinated visitors from travel partner countries. 

Tourism Fiji reports it has enjoyed strong tourism demand through its focus on its “Open for Happiness” campaign and strong pipelines of positive PR and a commitment to destination readiness through its “Care Fiji” effort.

It is looking for agency partners to elevate Fiji’s global brand around the world.

Tourism Fiji invites expressions of interest from firms with a proven track record in brand creative & advertising, global media buying and global digital expertise.

It plans to issue a contract for three years with options to renew for another two years.

Tourism Fiji is working with a budget of $1.5M to $2.5M for creative and $5M to $6M for digital and media spend per year.

Interested firms should contact ([email protected]) by March 21.

Emma Campbell, CMO at Fiji Tourism, is fielding questions about the search. She is at [email protected].

Read Tourism Fiji’s Expression of Interest (PDF).