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Massachusetts is seeking a firm to design and implement a comprehensive outreach and marketing campaign for its landmark healthcare insurance program passed in 2006.
The effort is to be targeted at small business owners, employees and insurance brokers.
It will reflect the Commonwealth Health Insurance Connector Authority’s intent to balance its statewide promotional drive with creative and digital outreach targeted at small businesses (under 50 employees) and brokers.
The Health Connector’s overall goal is to reduce the number of uninsured in The Bay State and improve the retention rate.
The marketing campaign is to include strategic communications, research, message development, advertising, partnerships and social media support.
The contract will begin on July 1 and run through June 30, 2025.
Proposals are due April 4. Send two original, unbound (signed in ink) proposals and five copies to:
Commonwealth Health Insurance Connector Authority
100 City Hall Plaza, 6th Floor
Boston, MA 02108
Attn. Jason Lefferts
Bidders also are requested to send an electronic version to [email protected].
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